Apple AirTag
Bluetooth Trackers

AirTag

Apple

Released Apr 2021

Bluetooth tracker that integrates with Apple's Find app for precision finding, easy setup, and replaceable battery. The Apple AirTag scores 83/100 based on 43 professional critic reviews in the bluetooth trackers category. Coverage includes reviews from Inverse, Engadget, Pcmag, and Hardwarezone.

Critic Score

8343 reviews

Where to buy

Pros

  • Works with find app(27)
  • Precision finding feature(22)
  • Easy setup process(13)
  • Affordable price(13)
  • Replaceable battery(13)

Cons

  • No keyring hole(17)
  • Not for android(10)
  • Accessories can be expensive(6)
  • Privacy concerns with tracking(6)

43 Critic Reviews

95
InverseApr 2021

Apple's AirTag is hands down the most accurate item tracker money can buy right now, with Precision Finding that obliterates other item trackers.

94
EngadgetFeb 2026

Apple's new AirTag promises increased range and a louder ring chime.

90
Pcmag

The AirTag tells your other Apple devices exactly where to find your lost objects, even if they're miles away.

90
HardwarezoneApr 2021

Apple's AirTag is the best tracking device for iPhone users, offering precise location tracking, easy setup, and strong privacy features.

90
Vocal

The Apple AirTag (4-Pack) is a must-have for anyone who values convenience and peace of mind, offering seamless tracking of everyday essentials.

90
GearbrainMay 2021

The AirTag makes a complex task look simple and offers a surprisingly affordable way to keep an eye on your most valuable possessions, while integrating flawlessly with Apple's ecosystem.

85
ArstechnicaMay 2021

AirTags work fantastically well—better, probably, than you even expected, but I have deep concerns about how AirTags could be used outside their intended purpose.

85
QuickwhittravelFeb 2024

The Apple AirTag is easy to activate, versatile for tracking various items, and reliable for monitoring checked luggage across airline connections.

85
CnnFeb 2026

The AirTag 2 offers meaningful upgrades in tracking range and speaker volume while maintaining the same convenient form factor as the original.

85
ThevergeFeb 2026

The second-gen AirTags are a scatterbrain's best friend, with louder chime and extended range making a huge difference for someone who struggles to find their keys.

85
Cnet

The second-gen AirTag has everything great about the original, but is just a bit better.

85
AfarSep 2023

The Apple AirTag provides accurate and reliable luggage tracking through the Find My network, offering peace of mind for travelers who check bags.

85
Eshop MacsalesMay 2021

Apple's AirTag offers excellent tracking capabilities through the Find My network, with easy setup and precise location finding, though its thickness and lack of rechargeability are drawbacks.

85
RobbsuttonDec 2025

The Apple AirTag 4 Pack is a fantastic choice for anyone deeply embedded in the Apple ecosystem who wants a reliable, easy-to-use tracker for everyday items.

85
DaretodrawdownSep 2023

The Apple AirTag is a reliable tracking device for frequent travelers who want to keep tabs on their luggage and other belongings.

85
NbcnewsNov 2025

I tested Apple AirTags for a week and yes, they are worth it. These compact, easy-to-use Bluetooth trackers make it easier for Apple iPhone users to find their lost items.

85
AruljohnAug 2025

The reviewer found the Apple AirTag to be a great investment for tracking luggage during international and domestic trips, praising its accuracy and ease of use.

85
LivingetcJun 2021

Reasonably priced, the Apple AirTag is the latest device to join our list of 'tried it, loved it, can't live without it' gadgets.

85
QtoothFeb 2024

The Apple AirTag provides seamless integration with the Apple ecosystem and precise location tracking, making it a compelling choice for Apple users looking to keep tabs on their belongings.

85
T3Apr 2021

Apple AirTag is fast and easy to set up, and its directional location tracking looks promising.

85
T2onlineFeb 2026

The second generation AirTag extends Precision Finding range by 50%, features a louder speaker, and adds Apple Watch support while maintaining the same compact design and strong privacy protections.

85
Tech HindustantimesAug 2022

The best parts about the Apple AirTag are that it's sleek, looks good with its accessories, is very, very simple to set up, and works really well.

85
Tech360May 2021

The reviewer concludes that the AirTag is worth the S$45 price for iPhone users, praising its easy setup, precise tracking capabilities, and integration with Apple's network while noting some drawback...

85
TechadvisorMay 2021

Apple's AirTag is the most capable Bluetooth tracker available right now - as long as you have a recent iPhone.

85
AndroidauthorityMay 2023

The Apple AirTag is an amazingly effective product for finding lost items, offering precise tracking and strong privacy protections, making it the best option for iPhone owners.

83
Sea MashableFeb 2026

Apple's new AirTag is better than the old one, period.

82
MacworldFeb 2026

Apple's 2nd-generation AirTag needed a design upgrade. Instead it got louder alerts and longer-range Precision Finding.

82
Consumerreports

The Apple AirTag is a compact, easy-to-use tracking device that leverages Apple's Find My network, though it has some limitations in precision and requires separate accessories for attachment.

82
TechradarApr 2021

The Apple AirTags are an invaluable and easy-to-use tool for reuniting you with your misplaced possessions.

82
9to5macMay 2021

The Apple AirTag gets a strong recommendation for its ease of use, Find My network integration, and competitive pricing, though the Precision Finding feature is limited and requires accessories for pr...

82
TrustedreviewsMay 2021

Apple's first tracker, AirTag, is a handy, well made device that makes it quick and easy to track down your keys when they get caught behind the cushions of your sofa.

80
SlashgearMay 2021

Apple's AirTag offers seamless setup, excellent battery life, and magical Precision Finding, though accessories cost extra and privacy concerns exist.

80
DudeoiApr 2023

Apple AirTag is a small tracking device that uses Apple's device network to help locate lost objects, offering an affordable and effective solution despite some limitations for theft prevention.

80
Pocket-lintJun 2021

If you've coped so far without a lost and found technology service, then the Apple AirTag doesn't add anything huge to the mix. But if you lose things a lot, it will be your saviour - Apple style.

78
SypnotixAug 2024

The Apple AirTag offers seamless integration with Apple devices and impressive tracking capabilities, though its higher price and Apple-only ecosystem limit its appeal.

78
ReviewedMay 2021

Apple's AirTag is an excellent tracker but raises a few concerns

76
TechgearlabJul 2025

The Apple AirTag is the gold standard when it comes to Bluetooth trackers for iPhone users.

75
Jamesbranson SubstackMar 2023

The Apple AirTag is not technically a GPS tracker but is useful for tracking in certain scenarios, especially for small dogs and cats.

75
BikepackingMar 2022

The Apple AirTag is tested for bike security with various mounting options and performance analysis.

75
LbtechreviewsMar 2024

Apple's AirTags are a great product that does the job and is even fun to get to know.

72
CyclingweeklyFeb 2022

The Apple AirTag is affordable and provides reasonably effective security, however, it does rely upon proximity to Apple devices, so traditional GPS trackers may be more successful in remote areas.

68
ThenextwebJun 2021

Apple AirTags are well-designed and fun to use for finding lost items in your home, but have significant limitations including privacy concerns, poor location accuracy, and limited practical use cases...

65
KittycatgoFeb 2022

The Apple AirTag works decently for finding cats within home or yard but is not reliable for tracking cats in wooded areas or when they are on the move.